Webová analytika a všetko o nej

11. januára 2022

Všeobecné nastavenia pre Mailkit

Inicializácia udalosti
Pri inicializácii (pri načítaní každej stránky webu) sa mailkitu posielajú tieto dáta:

_mailkit.push(['initEvent', {
  'email': (logged && agrees=="true") ? email : 'detect',
  'event_tag' : 'Kosik',
  'return_url': ((variant == 'Kosik react') || (hostname.indexOf('kosik.drmax.cz') != -1)) ? 'https://kosik.drmax.cz/' : 'https://www.drmax.cz/kosik',
  'language': 'cs',
  'currency': 'CZK',
  'decimal_separator': '.',
  'first_name': (logged && agrees=="true") ? firstname : "",
  'last_name': (logged && agrees=="true") ? surname : "",
// Neznáme
// 'gender': 'M',
   'order_no': (orderId) ? orderId : ""
// Nevyužíváno
// 'promo': '',
// 'promo_value': '',
// 'promo_teaser': 'text'
}]);

Tabuľka s vysvetlením parametrov:

Parametr Hodnoty Poznámka
 email <email> nebo „detect“Ak je prihlásený a dal súhlas, posielame email z backendu, inak sa ho pokúsi mailkit identifikovať automaticky (detect)
 event_tag „Kosik“ Konštanta, slúži na identifikáciu eventu v mailkite
 return_url „https://shop.xzz.sk“ alebo „https://www.xzz.sk/shop“Return URL, dve varianty sú podľa verzie A/B testu. Pri asynchrónnom A/B teste nie sú spoľahlivé a je treba odovzdávať s produktom pri pridaní do košíka
 language „sk“ Konštanta
 currency „SK“ Konštanta
 decimal_separator „.“ Konštanta
 first_name <meno> alebo „“ (nic) Pokud je přihlášen a dal souhlas, pak posíláme křestní jméno, jinak nic (prázdný string)
 last_name <priezvisko> alebo „“ (nic) Pokud je přihlášen a dal souhlas, pak posíláme příjmení, jinak nic (prázdný string)
 gender ‚M‘ nebo ‚Z‘Neposielame, pretože ho nie sme schopní spoľahlivo identifikovať
 order_no <číslo objednávky> alebo „“ (nic) Pokiaľ poznáme číslo objednávky (pri dokončení transakcie), tak to, inak nič (prázdny string)
 promo  Neposielame, nie je využívané
 promo_value  Neposielame, nie je využívané
 promo_teaser  Neposielame, nie je využívané

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